Just Ask Instacart

Just Ask Instacart

The Ask: Launch an influencer campaign on social to spotlight Instacart's latest innovation, the AI-powered 'Ask Instacart' feature with the goal of  boosting awareness, driving engagement, and increasing positive brand sentiment. 

The Insight: Meal planning burns everyone out, but ‘Ask Instacart’ can be your ultimate partner in solving what’s for dinner and beyond.

Our Approach: We launched #JustAskInstacart to spotlight the versatility of the new AI feature in the kitchen. Thirteen influencers were challenged with creating meals based on various constraints or ingredients they had at home, budget, or dietary preferences, using 'Ask Instacart' for assistance. This approach not only showcased the all the features but also empowered our folks to go from kitchen cuties to culinary legends.